Does marketing just play golf and socialize?

Marketing director duties and expectations

Depending on industry focus and the company’s needs, the role can vary quite a bit. In general, the director of marketing manages the marketing process from research and planning to execution and analysis. In most cases, the following job responsibilities can be expected:

• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
• Develop and manage marketing budgets
• Develop sales forecasting and product branding plans
• Establish and grow a target market share
• Monitor costs and budgets
• Conduct customer, brand and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management
• Demonstrate excellent communication and interpersonal skills
• Supervise a marketing team, including hiring, training, workloads, schedules and deadlines
• May oversee the operation of a company’s website or email marketing program and provide analytics review 

(Roberthalf)